Alicia Khiem

Alicia is a digital marketing specialist with a background in media, digital culture, and communications. With experience in content planning and creation, social media marketing, and communications across various sectors, Alicia excels in content strategy and working in cross-functional environments.

Gen Z on the Move: Travel Trends and Habits

One of the most impactful consumers of today, Gen Z is redefining travel in ways that deeply influence the hospitality industry. 

As digital natives who seek unique experiences, this generation is drawn to destinations that offer both cultural authenticity and contemporary attractions. For those in the hospitality industry, understanding Gen Z travel preferences is essential for catering to this growing demographic.

Defining the Gen Z Traveler. 


Generation Z
(individuals born between 1997 and 2012) is known for its tech-savviness, social consciousness, and desire for unique experiences. 

As travelers, Gen Z is constantly connected, relying on technology and social media to plan, book, and share their trips. In fact, over half of Gen Z travelers get travel recommendations from influencers and peers on social media.

This generation values sustainable and ethical practices, often choosing eco-friendly and socially responsible destinations. Unlike older generations, Gen Z prioritizes experiences over material possessions, seeking cultural immersion and memorable adventures.

On the other hand, while they are budget-conscious, Gen Z-ers are also willing to splurge on dream trips! 

What Drives Gen Z to Travel?  


Younger travelers prefer small group or solo trips, allowing for more personalized and flexible itineraries. Authentic experiences are a major priority, with Gen Z looking to interact with locals and try out traditional activities. 
  

Adventure and wellness tourism are also popular among this generation, with many opting for activities like hiking, diving, yoga retreats, and wellness resorts. Additionally, Gen Z sources trip ideas from pop culture, such as TV shows, movies, concerts, and sporting events, with 29% even being inspired by TikTok! This drive for pop culture-inspired travel highlights their desire for experiences that connect them with their interests and passions.

How Gen Z is Transforming Hospitality.

Gen Z’s travel preferences and behaviors are having a major impact on the hospitality industry.

Sustainability Initiatives.


The popularity of sustainable and ethical travel has prompted many hotels and resorts to adopt eco-friendly practices, such as reducing plastic use, implementing energy-saving measures, and offering locally sourced food options. This aligns with Gen Z’s values and helps attract this demographic.

Tech Integration.

To cater to tech-savvy Gen Z travelers, the hospitality industry is incorporating more technology into its services. This includes mobile check-ins, keyless room entry, and personalized experiences through AI and data analytics. Social media engagement and influencer partnerships are also crucial strategies to engage Gen Z audiences.

Personalized Experiences.

Gen Z’s desire for unique and tailored experiences has led to the rise of boutique hotels and custom travel packages. Hospitality providers are offering more personalized services, such as curated local experiences, wellness programs, and adventure activities, to meet the specific interests of Gen Z travelers.

Community Engagement.

In line with Gen Z’s values, hotels and resorts are enhancing their community engagement efforts by collaborating with local businesses and promoting cultural exchanges. This not only provides authentic experiences for travelers but also supports local economies and fosters a sense of community.

Flexible Options.

Understanding that Gen Z values flexibility and responsiveness, many hospitality providers are offering more lenient cancellation policies and adaptable booking options. This caters to the spontaneous and dynamic travel plans typical of this generation.

Top Gen Z Destinations with RMC Asia. 


For Gen Z travelers who want to pursue a program with RMC Asia, here’s a quick insight into our destinations — from a fellow Gen Z’s perspective. 

Thailand.

Thailand’s rich culture, lively street life, and affordability make it a favorite for Gen Z from all over the world. Bangkok offers an exciting urban experience with its bustling markets, street food, and nightlife. In contrast, places like Chiang Mai provide serene landscapes, historic temples, and traditional festivals. 

Younger tourists are also drawn to Thailand’s beautiful beaches in Phuket and Krabi, where activities like scuba diving and island hopping are popular. With 70% of Gen Z travelers looking for off-the-beaten-path experiences, Thailand’s less touristy areas are becoming increasingly popular.

Vietnam.

Vietnam attracts budget-conscious Gen Z travelers with its low cost of living and diverse attractions. From the bustling streets of Hanoi and Ho Chi Minh City to the tranquil landscapes of Ha Long Bay and Da Nang, Vietnam is a mix of urban excitement and natural beauty. 

Gen Z visitors will appreciate Vietnam’s lush landscapes, street food culture, and adventure tours like trekking in Sapa and exploring the caves of Phong Nha-Ke Bang National Park.

Hong Kong.

Hong Kong’s unique fusion of East and West captivates Gen Z travelers. The city’s impressive skyline, cultural scene, and vibrant nightlife cater to those seeking a dynamic urban atmosphere, while historic sites like the Tian Tan Buddha and local temples give a glimpse into the region’s heritage.

Gen Z also enjoys Hong Kong’s culinary scene, from traditional yum cha restaurants to international Michelin-starred restaurants, its efficient public transport system, and hidden natural gems.

The Maldives.

Known for its stunning overwater bungalows and crystal-clear waters, the Maldives is a dream destination for Gen Z travelers seeking luxury and adventure. Activities like snorkeling, diving, and exploring marine life offer both relaxation and excitement. 

Many resorts in the Maldives are committed to sustainability, implementing eco-friendly practices that align with Gen Z’s values. The destination’s Instagram-worthy spots also appeal to their desire for beautiful experiences.

Qatar. 

 

Qatar’s blend of traditional culture and modern architecture make it an intriguing destination for Gen Z. The capital city, Doha, features attractions such as the Museum of Islamic Art, Souq Waqif, and the futuristic skyline of West Bay. 

Major events like the FIFA World Cup draw international attention, while luxury shopping, desert adventures, and cultural festivals appeal to Gen Z travelers. 

UAE. 

The United Arab Emirates (UAE), particularly Dubai and Abu Dhabi, is a hotspot for Gen Z travelers seeking luxurious and memorable experiences. 

Dubai’s iconic landmarks like the Burj Khalifa and Palm Jumeirah offer a mix of modern marvels and entertainment. In Abu Dhabi, cultural attractions like the Sheikh Zayed Grand Mosque and the Louvre Abu Dhabi, maintain the region’s heritage. Adventure activities like skydiving over the Palm and dune bashing in the desert cater to thrill-seekers.

The Future of Gen Z Travel. 


Gen Z’s preferences for technology-driven, sustainable, and experience-focused travel present both opportunities and challenges for the hospitality industry. Looking ahead, technology will continue to play a pivotal role, with innovations like AI and VR enhancing travel planning and experiences.

The rise of remote work has also spurred the bleisure and workcation trends, where destinations offer facilities for remote workers. Personalized travel experiences are becoming more common, with agencies and providers offering bespoke packages tailored to individual interests.

By understanding and adapting to these trends, destinations and businesses can cater to Gen Z travelers, ensuring long-term growth and success. For the hospitality industry, staying attuned to these evolving preferences is key to capturing the loyalty and enthusiasm of this trendsetting, jet-setting generation.

Your journey awaits!


Want to merge an internship with exciting travel adventures? Our partners throughout Asia and the Middle East offer you the chance to grow both personally and professionally in the hospitality sector. Develop hands-on expertise, connect with industry leaders, and build a strong foundation for your career.

If you’re ready to discover new opportunities in some of the world’s most vibrant locations, explore our programs and advance your global hospitality career.

Thinking of traveling while working abroad? Check out our Compact Work and Travel Guide

Gen Z on the Move: Travel Trends and Habits Read More »

Hong Kong: Venture Beyond the City

For many travel enthusiasts, Hong Kong is the epitome of an urban metropolis, celebrated for its dazzling skyline and busy streets.

However, while Hong Kong is renowned for its cityscapes, its hidden natural treasures are often overlooked by visitors and locals alike. Beyond the city’s urban sprawl lies a world of natural beauty waiting to be explored. 

Accessible from the heart of the city are hiking trails, forests full of diverse flora and fauna, a UNESCO geopark, and expansive beaches lining the city’s shores. With its abundance of islands, country parks, and marine reserves, Hong Kong is a playground for nature enthusiasts.

Let’s delve into the landscapes and experiences that make Hong Kong a haven for those seeking to connect with nature.

Diverse Landscapes, Rich Experiences. 

Hong Kong’s Victoria Peak.

Hong Kong’s urban landscape may dominate the skyline, but venture outside of the city’s bustling exterior, and you will find yourself in a fusion of natural landscapes. 

With about 40% of its territory made up of protected country parks, Hong Kong offers some of the most breathtaking hiking trails in Asia. From leisurely pathways through rural villages to adventures along its peninsulas, Hong Kong’s natural wonders cater to every outdoor enthusiast. 

Surrounded by the sea from nearly all sides, the city is also outlined by over a thousand kilometers of pristine coastline and clear waters, with more than 260 small islands. For those seeking luxury and wellness, sailing and yachting are popular aquatic activities, giving a unique perspective of the Hong Kong’s skyline from the water.

Roam Among the Rocks.  

Find unique geological formations at Hong Kong UNESCO Global Geopark.

One of Hong Kong’s extraordinary natural attractions is the UNESCO Global Geopark in the New Territories.

Spanning 150 square kilometers of islands and peninsulas, the Geopark is a geological marvel shaped by volcanic eruptions millions of years ago. Some of the park’s many wonders include towering hexagonal columns and natural rock formations, otherworldly sea caves, and steep cliffs, all set against the backdrop of azure waters. 

One of Sai Kung’s fishing villages.

Visitors can also find cultural landmarks scattered across the park, from temples and Feng Shui forests to Hakka villages and seaside fishing towns. For one, the park’s Sai Kung peninsula could be described as nature’s version of the city’s concrete jungle. Known for its quaint fishing villages and picturesque hiking paths, Sai Kung blends jungle and seascapes — within just half an hour from the urban center.

Wander with Wildlife.  

The landscape of Hong Kong Wetland Park – a conservation, education, and tourism facility.

Nestled within Tin Shui Wai in the New Territories lies one of the city’s best-kept secrets: the Hong Kong Wetland Park. 

Covering nearly 150 acres of wetlands, this serene sanctuary offers a peaceful contrast to the restless city. The park’s biodiversity reflects all of Hong Kong’s ecological richness, with mangroves, mudflats, gardens, ponds, and seasonal pools providing habitats for abundant wildlife species. Here, visitors can observe migratory and native birds, butterflies, and the unique mudskipper — a real “fish out of water” that can survive on land!

Hong Kong’s wetlands are a common winter stop for seasonal migratory birds.

Away from Hong Kong’s hustle and bustle, the Wetland Park creates a quiet refuge for visitors to reconnect with nature and glimpse into the region’s natural wonders. 

Hike the Hillsides.  

Discover Hong Kong’s scenic hiking trails.

From anywhere in Hong Kong, magnificent mountains and lush hillsides create a breathtaking backdrop to the city’s modern skyline. Hiking enthusiasts can explore these heights through a system of hiking and walking paths, from family-friendly strolls to challenging treks like the 100-kilometer MacLehose Trail.

Don’t be surprised to meet some of the peninsula’s diverse wildlife on your hike.

The rewards of Hong Kong’s hikes is access to stunning vistas of the city and beyond, serene mountain streams, cascading waterfalls, tranquil rock pools, and dense subtropical forests that host a diverse array of wildlife. Along the way, trekkers may encounter chattering monkeys, birds, and butterflies, and stumble on rugged cliffs and hidden caves.

Head to Dragon’s Back – one of Hong Kong’s best-known trails.

One of the most popular trail choices is Dragon’s Back, which offers panoramic views of surrounding island beaches and the South China Sea. The trail spirals through lush forests and culminates at beaches like Big Wave and Shek O, where hikers can refresh with a swim, go surfing, and savor a seafood feast.

Enjoy panoramic views of the coast from Dragon’s Back.

For those interested in history and culture, Hong Kong’s heritage treks lead to historic fishing villages and ancient settlements, such as the 300-year-old walled Hakka village of Lai Chi Wo. Elsewhere, hikes to scenic waterfalls, such as Bride’s Pool Nature Trail and Ng Tung Chai Waterfalls, promise both tranquility and adventure in the foothills of Hong Kong’s tallest mountains. 

In the northeast New Territories, enter Pat Sin Leng Country Park for a woodland hike that leads through a nature reserve full of rare butterflies. It culminates at the reflective waters of Lau Shui Heung Reservoir, known as the “mirror of the sky”.

Curious About Cultural Charms?

If you’re more intrigued by Hong Kong’s rich history, iconic landmarks like the Tian Tan Buddha and Wong Tai Sin Temple give a glimpse into the city’s cultural heritage and its traditions and spiritual practices.

More keen on exploring contemporary culture and events? Discover Hong Kong’s “newer” hotspots such as the West Kowloon Cultural District and Tai Kwun, known as the cultural hub of Hong Kong. Here, visitors can enjoy seasonal exhibitions and regular events that showcase the city’s arts scene and modern influences. These districts are also known for their choice of dining options: indulge in Hong Kong’s culinary delights and taste its renowned fusion cuisine.

Possibly the happiest place in Hong Kong.

There’s no shortage of entertainment, either. Hong Kong regularly hosts various annual business conferences, cultural festivals, and musical mega-concerts, not to mention prestigious sporting events such as horse racing and rugby championships. And let’s not forget Hong Kong Disneyland and Ocean Park, which promise fun-filled adventures for visitors of all ages! What more to ask from this vibrant and dynamic destination?

Final Thoughts.


Hong Kong’s natural gems offer a refreshing contrast to the city’s urban landscape, providing a sanctuary for nature enthusiasts and adventurers alike. From hiking trails and wetlands to geological wonders and marine adventures, there’s no shortage of natural attractions to explore.

So, for those seeking a break from the busyness of city life, look no further than Hong Kong’s natural treasures. Pack your bags, lace up your hiking boots, and get ready to embark on an unforgettable journey into nature’s playground.

Ready for your next adventure?


Are you looking to balance your internship placement with memorable travel experiences?
Hong Kong offers an exciting opportunity for personal and professional growth. Gain hands-on skills, connect with industry insiders, and build a foundation for your career. 

If you’re ready to embrace new possibilities in one of Asia’s metropolitans, browse our programs in Hong Kong and propel your global hospitality career forward.


Planning a trip to Hong Kong? We’ve compiled some tips in our
Hong Kong Go-To Travel Guide

Hong Kong: Venture Beyond the City Read More »

Vietnam: A Dream Destination for Work and Travel

Vietnam, a country rich in history, culture, and natural beauty, is emerging as a compelling destination for those seeking international work opportunities in the hospitality industry. 

Although best known for its nature – from its renowned beaches and expansive rice paddies to snow-capped mountains (yes, really!) – the Southeast Asian country offers far more than that. For ambitious young professionals, Vietnam’s vibrant energy creates a unique blend of career development and cultural immersion.

It also presents an exciting opportunity to contribute to Vietnam’s burgeoning hospitality and tourism industry, which has seen a post-COVID surge and rapidly regained its position as one of Asia’s top destinations.

A Landscape of Opportunity.


The Vietnamese hospitality ecosystem is far-reaching and versatile. From luxury resorts nestled in stunning coastal scenery to cozy boutique hotels tucked away in quaint historic towns, there are ample opportunities for visitors to explore – and for aspiring hospitality professionals to kickstart their careers and thrive.

Luxury Resorts. 

With destinations like Saigon, Ha Long Bay, and Da Nang drawing visitors from around the world, luxury resorts in Vietnam offer an excellent environment for hospitality professionals to hone their skills. Managing operations in these establishments provides a chance to cater to diverse guests while experiencing firsthand the intricacies of high-end hospitality management.

Boutique Hotels. 

In charming towns like Hoi An (Hội An) and historical cities such as Hue (Huế), boutique hotels offer a more intimate and personalized experience for guests. Working here allows hospitality professionals to immerse themselves in the local culture and create memorable experiences for visitors seeking authenticity and charm.

Sustainable Tourism. 

Vietnam is experiencing a growing interest in eco-friendly tourism, with initiatives to reduce environmental impact and support local communities. For the environmentally conscious, places like Sapa and Phu Quoc (Phú Quốc) offer opportunities to get involved in projects focused on responsible travel and cultural preservation.

Budget-Friendly Paradise.


Living in Vietnam is surprisingly affordable, making it an attractive option for young professionals looking to stretch their budgets while still enjoying a high quality of life. This means you can explore the country, sample the diverse and delicious local cuisine (favor a refreshing cà phê sữa đá or a crunchy bánh mì?), and fully immerse yourself in the Vietnamese way of life.

So, how much does it cost to live in Vietnam?

 

  • Housing. If you’re looking to rent a studio or shared apartment, expect to spend around $150 to $200 (USD) each month living in a smaller town, or up to $350 if you’re based in a larger city like Hanoi or Ho Chi Minh. However, if you’re heading to Vietnam for an internship or contractual position, don’t worry too much about accommodation – the host organization will often provide that!

     

  • Food & Leisure. Groceries may cost you up to $100 per month, depending on your lifestyle. Food is fairly affordable at local cafes and restaurants (you can grab a meal for as little as $2), and if you enjoy eating out for dinner, socializing with drinks, or going out with friends for movies and other activities, you could spend another $150-200 on entertainment.

     

  • Transportation. Depending on whether you plan to use public transport, taxis, or purchase (or rent) a motorbike, transportation costs will vary. You can get a monthly bus pass for about $8 (one-time tickets start at $0.25), buy a second-hand bicycle starting from $25, or rent a motorbike for $40/month (plus about $10 monthly for gas). Vietnam has one of the highest numbers of motorcycles in the world, and both locals and expats often take motorbike taxis (fares start at $0.50 and increase based on distance and demand).

Planning a trip to Vietnam? We’ve compiled some tips in our handy guide, Visiting Vietnam: A Brief Travel Guide

Choose Your Adventure.


Vietnam’s vivid culture and colorful landscapes cater to a variety of personalities, ensuring that each individual can find their ideal fit. Where would you like to head next? 

Hanoi.

The capital city, Hanoi, is best known for its lively energy and rich cultural heritage that fuses historical landmarks and modern dynamism. Here, visitors can dive into the chaos of the Old Quarter, where narrow alleys are filled with street food vendors and colonial buildings influenced by the French, or explore the many ancient temples inspired by Chinese and Southeast Asian cultures.

 

Ho Chi Minh.

Ho Chi Minh City (Hồ Chí Minh), commonly known as Saigon, is the largest (and busiest!) city in Vietnam. Brimming with life, Saigon presents a captivating contrast – ancient temples standing alongside sleek skyscrapers, quiet streets with colonial architecture, and a thriving nightlife scene. Visit the Notre Dame Cathedral of Saigon, an emblematic and beautiful 19th-century church built by the French, shop at the famous Bến Thành Market, and then unwind with rooftop drinks overlooking the city skyline.

Hoi An.

For those seeking a more intimate charm, Hoi An (Hội An) offers a timeless experience. Enchanting and historic, Hoi An is perfect for those seeking a more peaceful and walkable environment, where you can get lost in a maze of alleyways, visit cultural landmarks, and indulge in the city’s renowned cuisine. Step back in time and wander through the narrow streets lined with traditional wooden houses, lanterns, and centuries-old temples. 

Da Nang.

And for those yearning for sun and sand, Da Nang (Đà Nẵng) invites visitors with its beachside haven surrounded by mountains. Luxury resorts and breathtaking coastal views provide the perfect backdrop for relaxation, while the city itself offers a cosmopolitan twist. Relax on the pristine beaches of My Khe, explore the Marble Mountains, or take a day trip to the ancient town of Hue, a UNESCO World Heritage Site.

Gain Experience and Explore. 


One of the best aspects of pursuing a work position or an internship abroad is the ability to balance professional growth with adventure and discovery in a new place. This is certainly a highlight of living in Vietnam, where there is no shortage of cultural landmarks, hidden gems, and landscapes.
 

Working in Vietnam’s hospitality industry also offers a dynamic learning environment where young professionals can refine their skills and expand their knowledge. Whether it’s mastering the art of customer service or developing expertise in hotel management, each day presents new challenges and opportunities for growth.

Beyond the bustling cities and tourist hotspots, Vietnam is home to a wealth of places waiting to be discovered. Trek through Sapa’s rice terraces, discover the ancient ruins of My Son, or kayak through the crystal-clear waters of Ha Long Bay. Weekends can become an opportunity to delve into Vietnam’s rich selection of experiences for those willing to venture off the beaten path.

Ready to take the next step?


Are you looking to balance your internship or job with accessible and unforgettable travel experiences?
Vietnam offers the chance to embark on an exciting journey — not just for your resume, but for your personal and professional growth. 

Gain hands-on experience in your field, connect with industry insiders and international peers, and build a solid foundation for future career growth and development.

If you’re ready to step outside the ordinary and embrace the possibilities in the heart of Southeast Asia, browse our programs in Vietnam, and discover how you can propel your global hospitality career forward.

 

For more Vietnam travel tips, read about the 14 Must-Venture Vietnam Destinations for Urban and Nature Tours!

Vietnam: A Dream Destination for Work and Travel Read More »

Exploring Springtime Splendor: Cultural Highlights in Asia

Here at RMC Asia, we’re dedicated to curating enriching educational travel programs that immerse participants in the vibrant cultures of Asia.

As spring unfolds across the region, it brings a renewed sense of energy and celebration to some of our favorite destinations in Asia. It’s also the perfect season to embark on (or start planning!) an educational or working travel adventure. 

Let’s delve into the unique charm of three of our most sought-after destinations: Thailand, Vietnam, and Hong Kong.

Thailand: Embracing Spring Vitality.


Thailand, the eighth-most popular tourist destination globally, owes its popularity to its vibrant culture, delectable cuisine, and breathtaking landscapes. Thai spring is a symphony of colors, fragrances, and festivities, making it an ideal backdrop for cultural exploration. 

Central to this season is the iconic Songkran Festival, celebrated in mid-April. This occasion marks the Thai New Year with traditional rituals, joyful water fights, and family reunions. The streets come alive with laughter and music as locals and visitors alike partake in this celebration of renewal.

In addition to the festivities, spring enriches local sights and attractions. For instance, historical landmarks like the Grand Palace and Lumphini Park in Bangkok offer captivating insights into Thai heritage against the backdrop of lush gardens and blooming flora.

Industry Highlights.

  • Easier Visits? Good news: from March 1, 2024, no visas are required for travel between Thailand and China! The two nations have agreed to lift visa requirements for tourists to promote tourism and speed up the pace of post-pandemic recovery in the Thai tourism industry. Chinese travelers make up one of the largest portions of foreign arrivals in Thailand. 

  • Lively Hotel Landscape. The Thai hospitality sector is poised for significant growth this year, with major hotel chains like Centara Hotels & Resorts and Minor International leading ambitious expansion projects. This influx of investment has opened up opportunities not just for tourism, but for employment.
  • Tourism Recovery. Overall, 2024 is set to be another positive year for the Thai tourism industry, with growing visitor numbers from around the world. In line with global trends, Thailand is embracing sustainable tourism practices, promoting responsible and high-value travel, and aiming to preserve the country’s natural and cultural heritage.

Cultural Immersion.

  • Culinary Exploration. Spring brings a bounty of fresh produce to Thai markets. Visitors can immerse themselves in a hands-on cooking class and learn to prepare traditional dishes using seasonal ingredients like mangoes, jackfruit, and fragrant herbs.
  • Connecting with Nature. Thailand’s lush landscapes and famed coastlines come alive in spring. From hiking trails through the jungle to spectacular, world-renowned beaches, there are endless opportunities to enjoy the region’s biodiversity.
  • Wildlife Encounters. Spring is a great time to learn about Thai culture and wildlife conservation efforts by visiting ethical elephant sanctuaries. Visitors can observe these gentle giants in a natural environment, learn about conservation efforts, and contribute to their well-being.

Vietnam: Tranquility and Blossoming Culture.


Vietnam is another much-loved destination for visitors from around the world. The nation is known for its charming landscapes and friendly people, but it is also a strategic location for work and travel! 

Spring in Vietnam is a season of gentle warmth and cultural vibrancy. Tết Nguyen Dan, the Vietnamese Lunar New Year (usually late January to February, before the beginning of spring), ushers in a season of renewal and prosperity.

Local landmarks like the Temple of Literature in Hanoi or the green hills of Sapa become even more picturesque with spring growth. From bustling city streets full of festive decorations to serene countryside landscapes, the country radiates a sense of warmth and vitality.

Industry Highlights.

  • Visa Benefits. Vietnam continues to expand its visa waiver program, making it easier than ever for visitors from over 20 countries and key markets like Europe and China to discover its wonders. With extended stays (now up to 45 days!), tourists can explore Vietnam’s rich culture and diverse landscapes without the hassle of visa restrictions.
  • Bustling Hospitality. The hospitality sector in Vietnam is flourishing, driven by a surge in tourist arrivals and infrastructure investments. From luxury resorts to boutique hotels, the country offers a range of accommodations to ensure a memorable stay. Whether along its stunning coastline (such as Hạ Long Bay and Phú Quốc) or in one of its urban centers (from Ho Chi Minh and Hội An to Hanoi, and more), there is something to suit every preference.
  • Diversifying Tourism. Vietnam is embracing industry trends by opening its tourism offerings to include niche markets such as experiential, wellness, and eco-tourism. Whether you’re seeking a cultural immersion experience, a wellness retreat in the mountains, or an eco-friendly adventure in the countryside, Vietnam has something for everyone.

Cultural Immersion.

  • Spiritual Retreats. Vietnam is known for its religious landscape, tranquil temples, and spiritual retreats. From the ancient wonders of Huế’s Imperial City to the serene beauty of Thien Mu Pagoda, these sacred sites offer a sanctuary for contemplation amidst the hustle and bustle of modern life.
  • Experience Authenticity. Travelers can step into the heart of Vietnamese culture with homestay tours and programs in delightful rural towns and villages. These experiences offer a unique opportunity to connect with local communities, learn about traditional customs, and savor home-cooked meals. 
  • Kayaking Adventures. The calm waters of Ha Long Bay are ideal for kayaking in spring. Visitors can explore hidden coves, marvel at the majestic limestone formations, and witness the diverse marine life thriving in the warmer waters.

Hong Kong: Springtime Charm and Urban Energy.


Hong Kong is a city where modernism fuses with tradition, and cultures from around the world merge together in harmony. It is also a top destination for those seeking a multicultural, high-potential working environment!

Hong Kong’s dynamic blend of East and West comes alive during spring, creating a captivating mix of natural beauty, cultural heritage, and urban sophistication. Victoria Peak, Hong Kong’s highest point, offers breathtaking views of the cityscape adorned with spring flowers. Temple Street Night Market comes alive with even greater energy as locals celebrate the season with vibrant displays and lively performances. 

From scenic hikes overlooking the city skyline to traditional festivals celebrating the season’s bounty, there’s no shortage of experiences to inspire and delight visitors.

Industry Highlights.

  • Tourism + Business. As spring arrives, Hong Kong is bustling with a flurry of events, from business conferences to cultural festivals — all attracting international travelers for both work and leisure. With over 80 key events scheduled in the first half of 2024 alone and flight capacity increasing, hotel occupancy is also expected to rise. 
  • Iconic Hospitality. Hong Kong’s hotels attract visitors worldwide with their luxury and allure. From the legendary Peninsula Hong Kong to the sleek Ritz-Carlton and Rosewood Hong Kong (which is second on the list of The World’s 50 Best Hotels, and named the Best Hotel in Asia 2023), these quintessential spots are the epitome of top-tier hospitality. 
  • Inviting Global Talent. Hong Kong offers a unique working visa initiative, the Top Talent Pass Scheme (TTPS), which aims to attract and retain professionals from other countries. The program targets high-earning individuals and graduates from top universities, granting them opportunities to work in the city for up to two years. This is ideal for those seeking permanent employment in Hong Kong!

Cultural Immersion.

  • Hiking Adventures. Despite being a dense urban jungle, Hong Kong boasts a network of scenic hiking trails. Spring offers the perfect weather to explore Dragon’s Back, a ridge with panoramic views of the South China Sea, carpeted with wildflowers during this season.
  • Cultural Fusion. Spring often coincides with various cultural festivities in Hong Kong, from the Chinese Ching Ming festival to Easter. Visitors can witness traditional events and customs, vibrant parades, and art exhibitions celebrating the season’s beauty.
  • Gastronomic Delights. Hong Kong’s rich culinary scene blends traditional flavors and modern innovations to create a gastronomic paradise, and it is a must to explore during the spring season. From street food stalls serving local delicacies to Michelin-star restaurants offering gourmet cuisine, every meal is a journey of discovery.

     

Final Thoughts. 


Springtime across Asia is a celebration of nature, culture, and festivities. Whether you’re exploring Hong Kong’s scenic trails and urban sights, immersing yourself in Vietnam’s vibrant natural landscape, or indulging in Thailand’s culinary specialties, there’s no shortage of ways to experience the magic of spring in the region!

At RMC Asia, we’re dedicated to providing transformative educational travel experiences that inspire curiosity, foster cultural understanding, and create lifelong memories. We service and support not just individual applicants but also a network of affiliated universities and hiring host companies in the planning, coordination, and execution of cultural exchange experiences. 

By embarking on an educational travel program with RMC Asia, participants can explore the cultural essence of Thailand, Vietnam, and Hong Kong in full bloom. Check out our latest opportunities, and get in touch with us today to uncover unforgettable learning adventures in Asia!

Recommended: Asian Adventures: Top Destinations for Work and Travel!

Exploring Springtime Splendor: Cultural Highlights in Asia Read More »

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